*Why we use natural food coloring: At Grassland Butter, we are committed to providing our consumers with non-bioengineered, non-GMO options in the marketplace. We love sharing our recipes with consumers, especially when they’re fun, exciting, and colorful. Natural food dye is a great way to add a pop of color into your recipe without adding all of the yucky stuff that comes along with artificial food dyes. So enjoy your recipe, spread more, and worry less.